What’s the reality of your personal online brand?

Personal Online Brand2You have heard the saying “You never have a second chance to make a good first impression.” What in the world does that have to do with your personal online brand? Sure you work for a great, respected, trusted company, but have you taken account that you also have a personal online brand?

What is your “personal brand,” why do you have one, how to enhance and protect it, and how personal brands dramatically impact your career, company brand, and reputation?

Whether you know it or not, you have a personal brand formed in large part by your online actions and by the online actions of others. Unfortunately, what you and others post online, text, and even email is not limited to private networks and friend groups. Rather, there’s a good chance that it’s all searchable, and archived… forever! EVERYTHING that is posted about you or by you online it is now your PERMANENT record.

My motto is “If you do not want it plastered on the front page of the newspaper then don’t post it, retweet it, etc.” Think twice and it could save you some headache later on.

The digital you matters! Take a look at the numbers to get a sense of just how important a strong, positive online presence is in today’s world. According to Qnary, 86% of recruiters check candidate’s social profiles and 78% scan search engines during the job application process. 69% of recruiters have declined applicants based on the information they have found online.

Here are some tips:

  • Google yourself….you may be surprised what you will find
  • Set Google Alerts on your name
  • Claim your name on social media outlets before someone else does
  • Manage your privacy settings and activity
  • Score, grade & measure yourself online on a regular basis…check your Klout score

You are the one in the driver’s seat who determines what content you share with the rest of the world, who can see what, and what you want to be known for.

View your personal brand as your trademark; an asset that you must protect while continuously molding and shaping it.

A personal brand isn’t a luxury, it’s a living resume. Now is the time to get started and take charge!