Pinterest is described as seriously addicting by all who use it. Though the social network was still invitation-only until recently, the estimated user count reached over 4 million with nearly 1.5 million visitors daily according to Google Ad Planner.
Pinterest is a social bookmarking tool with a great emphasis on inspiration ideas and visual beauty. Most users will go to Pinterest for inspiration; growing trends are family life, home decor, weddings, travel, and recipes. Users create Boards where they can pin or repin photos and videos related to that topic.
Pinterest is made of feeds which are constantly updating with each new pin. Pinterest profiles and pins can be easily shared on Twitter or Facebook.
As a business using Pinterest, make sure to keep it simple and about more than yourself. Post photos and videos of your community and additional content like DIY tips and ideas for residents to make the most of their apartment space, and great local restaurants and entertainment. The more you share and re-pin, the more optimized your content will be.
Do you already have a Pinterest account? If so, share it in the comments, and tell us about your favorite board!