We’re excited to start a new show by renters, for renters! It’s called Make the Most of Your Space, and we’re looking for renters who also happen to be design stars to tell us how they make the most of their rented space! Check out our first episode above, and our press release below! Then, send us your videos on Facebook!
For apartment renters, home decorating can be challenging when options are limited by space size and rental rules. Now a new online video series, Make the Most of Your Space, changes the apartment home decorating game with a new platform that shares creative, clever solutions from actual apartment renters across the country. Featuring engaging, fun and useful user-generated content by renters, for renters, about renters, each webisode will inspire with big ideas for the renter’s space. Apartment Finder, the leading online apartment search resource, is teaming up with Capture the Market, the company that created Make The Most Of Your Space, to promote the show to their combined apartment community audience of advertisers and consumers, along with a robust social media campaign.
“Helping a renter find an apartment is an important first step, but we also want to help them turn their space into a home. And for those shopping for a new apartment home, it’s often hard to envision how to decorate a new space to make it personal,” says Marcia Bollinger, Apartment Finder’s President. “Having worked with Capture the Market for several years, we are excited to partner with them to launch this web series that connects with the renter and shares their apartment design ideas. In addition, Make the Most of Your Space offers yet another opportunity for apartment communities and property management companies to connect with existing and prospective residents.”
The rise of design blogs, sites, Pinterest boards, and Instagram accounts all indicate the hunger consumers have for home decorating inspiration. Make the Most of Your Space delves deeper to reveal real-life design ideas from apartment dwellers who have cleverly solved their space and design dilemmas.
HOW IT WORKS
Apartment design stars simply shoot a short video on their smart phone, mobile device or video camera demonstrating their design tip while displaying their unique personality. With Capture the Market’s mobile app, residents receive a code that allows them to upload their videos. This free app is available through the iTunes store and Google Play store by searching “CTM Video App.” Residents may also share and upload videos via Facebook. Utilizing quality production, Make the Most of Your Space will produce a webisode featuring the user-generated content.
“We know that renters out there have so many great ideas, and we want to give them a platform to share those ideas and showcase their favorite design tips,” said Kimberly Scott, Founder, Capture the Market. “We want Make the Most of Your Space to be fun, engaging and, most of all, helpful. It started as a passion project for Janet Settle, our Co-Founder, and me when we had a Dallas-Ft. Worth-based TV program eight years ago. Now, we are taking this concept to the Web and asking the renter to contribute their creative ideas, while sharing some tips of our own in a fun way.”
To support the launch, Apartment Finder will design and execute a comprehensive, multi-channel social media campaign on Facebook, YouTube and Twitter through its content and social media marketing service, DigitalSherpa. Other companies participating and sponsoring the Make the Most of Your Space web series include Lincoln Property Company, Milestone Management, Waterton Residential, Valet Waste, Reliant and CORT Furniture.