Social media marketing is one of the best ways to communicate with residents, future residents, fans and more. Not only does sharing compelling content on social media sites give properties a great way to communicate, it’s also pretty easy – once you know how to do it.
Properly placed social media marketing allows properties to communicate with their residents, rather than at them. Compelling content, like videos, allows properties to connect with fans and future residents on a deeper level. Plus, your property will stand out from the competition by using social media in a creative and fun way.
Why Using Instagram for Social Media Marketing Is a Good Idea
- Bigger Is Better
Simply put – Instagram’s large user base gives apartment communities a better chance to find potential residents and to interact with residents. With over 400 million users, it is very likely that your current and potential residents are already using Instagram.
- Short and Sweet
Instagram videos are only 15 seconds long, but that is just enough time to creatively and effectively show your content without losing your audience. Consider shooting a series of 15 second videos to tell different parts of your brand’s story. Also, 15 second videos are a lot quicker and easier to create than longer ones, so you can get your content out the door faster.
- Filters Are Fun
Beautiful filters are what really set Instagram apart from other social networks. Not only can you share content on Instagram, but you also can create stunning video and images.
Capture The Market & Social Media Marketing For Your Brand
At Capture the Market, we are here to help you with your social media marketing efforts. From creating stunning 15 second videos (CTM can add the perfect filters and help you quickly tell your story) that you can use on Instagram to managing your video on all of your business’s social media accounts– we know how to turn your social media marketing campaign into a successful one.
Check out our web series on Instagram: