With over 100 million users each day, Snapchat is one of the fastest growing social media platforms. The bottom line is – your business needs Snapchat starting NOW!
Why You Need Snapchat
Over 18% of all U.S. social media users use Snapchat. 45% of Snapchat users are between the ages of 18-24 and over 70% of users of the app are female. And most importantly – users of Snapchat are big spenders online. Over 75% of those using the platform have bought something online in the last month. If you sell to a young and upcoming audience, specifically a female one, and even if you don’t, you need to be on Snapchat.
How Snapchat Works
While Snapchat is wildly popular, many businesses don’t understand how to incorporate “snapping” into their marketing plan. Snapchat offers businesses a chance to be more creative than most social media platforms. Due to the nature of the app, your content disappears after one viewing, or after 24 hours if you publish it to your story. So, the social media site is perfect for live events, peeks behind the scenes, and quick, fun videos and photos.
The Benefits of Snapchat for Business
Snapchat is free. The app gives businesses a wide-reaching marketing tool for cheap. In addition, every snap is only available for a limited time – so you can create a sense of urgency with the app unlike all other forms of social media, prompting users to come back over and over again to view your content as soon as it is published.
Gain a Following
To get a following on Snapchat for a company, you’ll need to get the word out. Start by linking your handle to blog posts and on your website’s “about” page. Include your handle and snapcode on your Twitter, Instagram, and Facebook profiles, too. Once you’re linked up, you’ll want to begin to tease your followers on other social media sites with content that’s only on Snapchat.
Get in Touch
CTM is now on Snapchat! We’ll be linking quick video tips, exciting footage from different shoots, and much more. If you’re on Snapchat –find us at videoexperts or scan our snapcode!