You have either most likely heard or experienced firsthand that Instagram has recently gone through a few major changes and updates.
Frequent updates and changes to social media platforms are not surprising these days! Even though it’s their way to stay ahead of the times, it can be a challenge at times to keep up with for the users and content contributors!
Today we’re introducing a new look. You’ll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form. You’ll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse. We’ve made improvements to how the Instagram app looks on the inside as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app. The Instagram community has evolved over the past five years from a place to share filtered photos to so much more — a global community of interests sharing more than 80 million photos and videos every day. Our updated look reflects how vibrant and diverse your storytelling has become. Thank you for giving this community its life and color. You make Instagram a place to discover the wonder in the world. Every photo and video — from the littlest things to the most epic — opens a window for people to broaden their experiences and connect in new ways.
Here’s how 4 important changes at Instagram may affect you:
The most obvious change is that Instagram recently changed its logo (and the logos for its whole suite of mobile apps). Instead of the Polaroid-inspired logo that looked like a camera, the new Instagram logo now offers a minimalist design.
How this could affect you? If you use the Instagram logo on places such as your website or marketing collateral, it would be a good idea to update those to reflect Instagram’s new look.
New Newsfeed Algorithm
Similar to changes recently to Facebook, Instagram recently updated its news feed algorithm, too. If you are concerned that your content will not be as easily found by your followers on Instagram, rest assured, this will not be the case.
This update will encourage companies to try to increase their engagement with their followers, instead of simply posting as often as possible. Plain and simple, higher quality content will be rewarded more than regular content.
Additionally, if you provide valuable and engaging content, this will of course help you form followers who want to see all your content, as soon as you post it when they turn on the notification feature. That’s true loyalty to your brand right there!
One-Minute Videos (Our personal fave)
Video content has been increasingly important to Instagram so they are now allowing up to 60 seconds of video content instead of the previous 15 second limit. In fact, in the last six months, the time people spent watching video on Instagram has increased by more than 40% and recently hit 400 million monthly active users.
Now you can take time to tell your story and connect with your audience. Due to the length change, there is even more opportunity to repurpose content across multiple social media platforms, but Instagram specific content if done properly will ultimately give you increased engagement. To make the most out of your new video length, we highly recommend including a call-to-action or creating a video series!
Portrait & Landscape Options
Another great changes on Instagram is allowing users more versatility on how they can upload their content! Now, you’ll be able to upload videos and photos in portrait or landscape formats.
Here’s a great example of a video taking advantage of the Landscape feature:
The combination of portrait and landscape videos along with the new extended video lengths opens up a ton of new possibilities and may just be a dream come true for many content creators!
CTM can repurpose your property video into a 60 second or less social media trailer, which can be used on a variety of social media platforms, including on Instagram! No time like the present to incorporate this as part of your video strategy, so you too can take advantage of the new extended video length on Instagram. Contact your sales rep to find out more.