How to Add Video to Your Marketing Strategy

Using video within your marketing efforts is one of the easiest ways to boost results.Screen-Shot-2016-01-09-at-2 09 19-PM - Copy (002)

Need some help? Here are a few steps to get your started:

Pick the Right Type of Video

Before you add any videos to your marketing mix, you need to decide what kind of videos you want to create. In addition to creating a video that showcases your product, you might think about several additional video styles. Are you hoping to grab attention for a new product or service? Try a pre-roll video. Showing users how to do something in an instructional video always works well. Behind the scenes videos are fun and educational, while creating videos that capitalize on trending topics tend to get a lot of views on social media.

Find the Right Solutions for your Budget

Producing video can be expensive, but it doesn’t have to be. (Click to Tweet)

Due to the nature of video production from a financial perspective, it can be difficult to find the right video solutions within your budget.   If you have the budget, a full scale production with professional talent, multiple shooting days, aerial footage and more will get you a video that will knock your socks off. However, if your budget is a bit more restricted, you can still shoot (and possibly star in) your own video and send it to the experts to edit for a great end result. Producing video can be expensive, but it doesn’t have to be.

Measure Performance

Once you’ve chosen how you’ll add videos to your marketing mix, it’s important to measure performance. Video production is much too expensive to attack with the old “throw stuff at the wall and see what sticks” method. You need analytics to ensure you’re investing in the types of videos your customers care to see. This valuable data can be used to help you plan where to use your video and to make sure people are seeing it.

The CTM Video App is an excellent solution for companies with limited video budget or are looking for ways to add additional types of video content. Contact us today to learn more about the Video App, using analytics and more!