45 Video Marketing Stats You Need to Know in 2017

Happy New Year! It’s 2017! Time for a new year and new goals!  This is your year to succeed in video marketing, and we’re here to help!

We’ve compiled a helpful list of statistics and things you need to know about marketing with video in 2017.

browser-1666995_1280The Reach of Video Marketing

Let’s start with the basics. Why does having video part of your online marketing matter? Here’s why:

  1. Online video accounts for 69% of all mobile traffic.
  2. By 2019, 80 percent of online content will be video.
  3. According to Forrester Research, a minute of video is now worth an estimated 1.8 million words.
  4. YouTube received more than 1 billion unique visitors each month.
  5. Emails with video can reduce subscriber opt out by up to 75%.

analytics-1925495_1920Video Marketing Drives User Engagement

If you want to connect with audience, educate them about your brand, and convert them into residents, why not use their preferred source of online content? Here’s why:

  1. 69% of people would choose video over text to learn about a product or service
  2. 64% of marketers have remarked that using video has directly led to increased sales
  3. 76% of businesses have found their videos producing a good ROI
  4. 93% of businesses have found that videos have increased user understanding of their product or service.
  5. 62% of businesses have stated that using video has increased the amount of organic traffic they receive.
  6. 64% of businesses have remarked that use of video has directly led to increased sales.
  7. 69% of people would choose video over text to learn about a product or service
  8. 70% of consumers have shared a brand’s video with a friend, or on social media
  9. 31% of consumers would share a branded video just because they like the brand.
  10. 97% of consumers have stated that they’d love to share a great video
  11. Invodo says that 90% of mobile video consumers share videos with others
  12. Facebook’s 500 million users contribute an average of 8 billion video views daily.
  13. The human brain processes videos 60,000 times faster than text!
  14. Humans easily get emotionally attached to something they watch in a video compared to something they read.
  15. 65% of Facebook videos are viewed on mobile devices.

statistic-1606951_1280Video Converts More Customers

Not only will does your audience prefer online video content, Google and social media platforms loves it too. Let’s take a closer look at the numbers:

  1. In 2017, online video will account for 74% of all web traffic.
  2. On social media platforms, as a whole, video generates 1,200% more shares than text and images combined.
  3. Website with video are 53 times more likely to rank on Google’s first page, and companies with video generate 41% more online traffic than companies without it.
  4. Between Snapchat (10 billion), Facebook (8 billion), and YouTube alone (4 billion), there are 22 billion daily video views.
  5. YouTube reports mobile video consumption rises at least 100% year over year.
  6. Video in email leads to a 200 – 300% increase in click through rates.
  7. Including video on a landing page can increase conversions by 80%.
  8. In general, real estate listings that include a video receive over 400% more inquiries than those who don’t.
  9. When you incorporate online video on social media platforms, your audience is 10 times more likely to engage with it in some way.
  10. When you use video, you have a 53 times higher likelihood of ranking on the first page of Google.
  11. 1/3 of all online activity is spent watching video.
  12. 92% of mobile video consumers share videos with others.
  13. 46% of users take some kind of action after viewing an online video.
  14. 65% of viewers watch more than 3/4 of a video.
  15. 28% of smartphone users watch a video on their device at least once a day.
  16. Visitors who view videos stay on websites an average of 2 minutes longer than those who don’t.
  17. 59% of viewers will watch a video that is less than 1 minute long.
  18. The average user spends 88% more time on websites with videos.
  19. 70% of marketing professionals report video converts better than any other mediums.
  20. 147 million Americans watch video on the internet.
  21. Q4 2015 was the first time ever that mobile video views exceeded desktop views.
  22. 100 million hours of video per day are watched on Facebook.
  23. 92% of shoppers say visuals are the most influential factor affecting purchase decisions.
  24. Marketers who use video receive 41% more web traffic from search than non-users.
  25. By 2020, smartphones will account for 81% of total mobile traffic (up from 76% in 2015).

Video Isn’t the Future – It’s Already Here

Not having a video strategy in 2017 is like not having a digital strategy in 2000! The proof is in the numbers.

Ready to get started on your video strategy or have questions? Contact us today!