Will Virtual Reality become the “norm” in 2017 and push visual content to new heights? It’s a hot topic right now, but Virtual Reality is not new, although it’s about to be more mainstream. Almost three-quarters of Millennials have already adopted virtual reality, with Gen X right behind them. It’s predicted that by 2018, 171 million people will regularly access VR content.
What is Virtual Reality?
First off, let’s detail exactly what virtual reality is. By definition, VR is:
“The computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors.”
The most common way users currently consume VR content is through headsets and their smartphone.
There’s also another form of content that has recently gained popularity: augmented reality. Augmented reality is:
“A technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.”
So, augmented reality is often used by someone with his or her smartphone in the real world. The most popular augmented reality app thus far has been Pokémon GO, which took the world by storm last summer.
Worth the Investment or a Fad?
So you are probably wondering, is it worth the investment or is it a fad? VR allows your renter a unique experience in a way that other visual content cannot and can be an effective way to deliver visual content.
As VR becomes more accessible and the equipment become more affordable to the average consumer, it for sure will gain more traction. The student housing industry is already starting to use VR as part of the leasing process. It’s also been suggested that if you have not adopted VR into your marketing mix by 2018, you might be missing out on a huge opportunity to engage with your audience.
Additionally, companies like Facebook and YouTube have made VR a priority this year. Both have introduced new 360-degree video offerings. This allows users to share virtual reality content and experiences.
Even though the current projections and impressive stats appear that VR is here to stay, it will be fascinating to watch all the changes and advancements to VR world over the coming years!
Is your company or are you as a consumer already embracing Virtual Reality? Tell us about your experience in the comments!