One of the hottest trends in content marketing and videos, including the Multifamily Housing industry revolves around Live Video. Social media is fascinated with live, authentic content. Even our own Video Girl, Beth Doty, sat on a panel to discuss using it earlier this year. But why has it caught on so quickly?
- Video is Hot: Millennials love video content and are the most active video viewers of any age group in the U.S. in 2016 and they’re not likely to slow down in 2017.
- In the Moment: Live video allows your customers to feel like they are in the moment right there with you. Customers love this and your conversions rates will, too.
- Instant Feedback: Live video streaming also allows your viewers (think potential residents) a chance to offer feedback and questions and then hear back from you while they are still watching the video. This “live” engagement offers viewers a chance to get to know you and feel heard instantly in a more personal way.
Who Uses Live Video?
Tons of major brands and influencers have already begun using live video to engage with customers. Here are just a few examples:
How to Use Live Video for Your Community
Choose a Platform
Before investing too much time into live video, you need to pick the perfect platform. There are currently four main options to choose from:
- Facebook Live
- Instagram Live Story
- YouTube Live
Idea: All of these platforms can benefit your business, but we recommend starting with Facebook Live. Doing live videos on Facebook allows them to be saved (along with the comments) to view later and shared multiple times.
Live videos don’t need perfect lighting and sound. They just need to be authentic and real. Give your customers and fans a glimpse into your brand and don’t try to “sugar-coat” everything. They’ll appreciate the authenticity.
Idea: Have a live Q&A session about your community. Post the time and date a few times several days leading up to the live session, so people know when to tune in. Then answer some frequently asked questions and open it up to viewers. You can pick which questions to answer live, and viewers (current and potential residents) will feel like they are being heard. You might even learn a little bit too!
Tell a Story
Strive to make live videos that offer a story. From educational to motivational to entertaining – build a story around your brand and engage your audience. Even if it worries you, give it a try. Live video is only going to grow.
Idea: If your community is having renovations or updates, or even if it’s a new community under construction, do a live “hard hat” tour of the updates to give viewers an inside peek at what’s going on. They’ll feel like insiders and it’s an easy “story” to follow through to completion!
Have you used live video at your business or apartment community? Tell us about your experience in the comments!